Can't really tell what's going on in the screenshots, but it looks like another form of Ichigo is playable. Sony had announced that they planned on releasing a demo some time. If that's the case, then then game could've been in development for a while or either it's going to be quick and crappy. I hope not though. I don't need any memories of Bleach: Erabareshi Tamashii on PS2. That game was AWFUL.